Tag Archives: Cheshire

Videos are Good for Your Website

9 May

Website Videos

You have a website – make the most of it by including videos in it. Think about it. If you were going to advertise in a full colour magazine or on TV, you’d be silly to place a text only advert. Everything that people see your website on, also plays videos. All websites host videos. So, utilise the potential of your website and videos – don’t show a text only advert.

Your website, as your shop window, needs to grab visitor’s attention, very quickly. Your site needs make visitors realise that they have found the right place, hold them there and make them want to come in and look around further or contact you. Otherwise, with just one click, they’re off, looking somewhere else – you’ve lost them. You also want to make them want to come back for more.

Videos are a great way to fully engage visitors on your website – videos even play a significant part in helping them find you in the first place.

The majority of website visitors don’t read through your text, they scan it first. They need you to grab their attention. It is widely reported that only 20% of people visiting websites will read the whole of the text they’re presented with on a website. But 80% of people will watch a whole video.

So as an initial attention grabber, videos are absolutely great. Then, dependant on the video, you can give out and convey so much more than writing about it and, by keeping it short, sharp and to the point, give your website visitors just what they came to your website looking for.

Videos, especially on YouTube, also help people find your website in the first place. Videos are searchable by the top search engines like Google – made better with good video titles, descriptions and tags on your video. And YouTube is at the top of Google’s list – Google owns YouTube, so it looks after its own.

Videos are also good for your SEO. People watching videos on your website stay on your website for longer. So, this helps your website rank higher on Google as the duration of website visit and bounce rate (bounce is when people click onto your website and then immediately click off it) are measured by Google as part of their ranking criteria on their search engine. So, a video increases the duration of visitors to your website and reduces the bounce rate – both great for SEO.

Your videos can also then be uploaded to different social media platform channels such YouTube, Vimeo, Facebook, Google+ etc,. Plus your videos can then form the basis of your social media posting.

You can use videos to:

  • Show visitors the people in your company – website visitors see people not just written words
  • Present a product – see your products in their full glory
  • Show people how a product or service works
  • Enforce your brand – enhanced with good graphics and captions
  • Show clients, customers and users giving their real testimonies – show you care about your customers
  • Demonstrate a manufacturing process
  • Show off an event you’ve organised
  • Communicate key messages to staff and stakeholders

Let’s face it. Videos can be seen anywhere – mobile phones, tablets, laptops, PCs, TVs, etc,. So apart from being on your website, they can become part of your sales and marketing arsenal – shown, shared and seen wherever your customers are and wherever your sales team go. So, enhance your brand and endorse your corporate identity by showing your video in your reception area, at staff briefings and meetings, at exhibitions and conferences, an integral part of a presentation, shown in your email marketing campaigns – there are endless options.

Videos don’t need to cost the earth. OK, if you want the works, you can have it – motion graphics, full lighting, animation, voice-over, soundtrack etc – although I think you’ll be amazed at how even these can be achieved without costing the earth. But any video, any ‘reasonable’ video, is good for your website and good for your website visitors, stakeholders, potential and existing customers.

Keystone Digital: video production, photography and digital marketing
http://www.keystone-digital.co.uk

http://www.keystone-digital.co.uk/videos-for-websites/

Original post on: Keystone: Video Production, Photography & Digital Marketing http://www.keystone-digital.co.uk

#Cheshire, #Chester, #Malpas, #VideoCompany, #VideoProduction, #Videographer, #VideosForWebsites, #Whitchurch, #Wrexham

Simple Tips for Better Videos

27 Apr

Today’s phones, tablets and small compact video cameras are really great for making videos. They mainly shoot video in high quality, usually HD and look really sharp – especially if you’re uploading them to your website or onto something like Facebook, Google+ and YouTube.

But here are just a few quick tips on how to make your video look as ‘professional’ as possible.

Orientation

If you’re filming on your mobile phone – please make sure you’re holding the camera in ‘landscape’ – so it looks like a wide screen TV, long sides facing up and down

Eye level

Film at the same eye level as the person/animal you’re filming or lower, if you can, when filming children and pets. Bend down, get down on your knees, sit on the floor or lie on the floor to get yourself at the same eye level. Looking up at a child whilst he or she is playing is a view we don’t normally get when we watch our kids playing – it looks so charming.

Tripod/support

Even with the ‘image stabilisation’ features on most cameras nowadays, if you’re shaking about when you’re holding your camera, the end result will suffer. So, if you’ve got a tripod, use it. If you don’t have a tripod lean against a wall or a tree, rest on top of a bag on a table, rest on your knee if you’re sat on the floor – lean against something and it will make a difference.

Digital zoom

Do NOT use your digital zoom feature on your camera – you can usually turn it off in your camera’s settings. All it does is make your digital image larger and therefore lose quality. Just walk closer to the thing you’re filming.

If you are using the zoom, try not to zoom in too much all the time. The more you zoom in the more difficult it is to keep the image steady when you are recording – as the slightest of wobbles or shake is magnified if you’re zoomed in.

Light

Having a well-lit subject is a key to better looking videos. Whenever you can, get the subject to stand facing a window or near a window. You then stand in between your subject and the window with your back to the window – getting full light on your subject and film away.

This is the same if you’re outside – film with your back to the sun.

The only rider to both of these is if it is a bright sunny day with direct sunlight. In this case your subject is likely to squint and the light will be so harsh, that it will look a bit too flat. In this case, move so 3/4 to 2/3rds of your subject is in the sun. Create a slight shadow on your subject.

Just experiment. You can create some fabulous effects – even when the light is not too bright.

Exposure lock

Auto exposure is great when you’re filming something quickly and\or lots of action is going on around you. But if you’re filming someone talking to camera or a talking head talking to someone else, set your exposure on the brightest part of the person – usually the face. This will keep your exposure constant throughout your filming and won’t keep searching for the correct exposure – this makes your image keep going lighter and darker.

Sound

Quite simply – get as close as you can to the sound source. The better the quality of sound, the more it will enhance what you’ve filmed. Even if the visual part of what you’ve filmed isn’t great, that can be ‘forgiven’ if you’ve got great sound quality.

Also, don’t be afraid to move close in to your subject and fill the screen with a child’s face or a pet or a birthday cake. Don’t let the subject get lost in the picture. You’ll then also be closer to your subject to help your microphone record good quality sound.

Slow-motion & time-lapse

If something happens quickly (a dog jumping and catching a ball, someone riding past on a bike, children throwing water) it can look great in slow motion. Just make sure you are filming at 120 or 240 frames per second.

If you’re filming an event or a venue filling up or a busy railway station – things can look great as a time-lapsed shot. Put your camera on a tripod, set the shot, lock the focus and exposure and record away – for as long as possible. You may have to put your phone in Airplane mode.

Edit

Make the most of the great editing apps that are available but, if you can, edit on a computer. Transfer your footage to your software and edit away. Don’t go too mad with special affects or use too many wacky dissolves between shots – keep it simple and stylish.

Just one additional tip for editing. If you know that you’re going to edit your footage – if you can, set up your shot and film for 3 to 4 seconds before the ‘action’ starts. And then keep filming 3 to 4 seconds after the ‘action’ finishes – don’t be too quick to move the camera away and stop recording. This gives you more to play with when editing. Also film away as much as possible – it doesn’t have to be in the finished video but if you haven’t filmed it – you won’t have that choice.

Got a camera, use it

Whichever camera you’ve got – use it and make the most of it. Don’t go and buy an ‘upgrade’ to the camera you use before you’ve tried all of these tips – these might make all the difference you’re looking for.

Keystone: Video Production, Photography & Digital Marketing

http://www.keystone-digital.co.uk

Original post on: Keystone: Video Production, Photography & Digital Marketing http://www.keystone-digital.co.uk

#Cheshire, #Video

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