Tag Archives: Malpas

Tips on how to make a wedding video (for none professionals)

24 May Tips on how to make a wedding video

When your budget won’t stretch to paying for a videographer or wedding video company, it is still possible to capture your special day on video. You may even prefer a more ‘raw’ artsy record of your wedding. You may want the making of your wedding video to be part of what your guests get involved in doing on the day – use one camera and pass it around or ask people to video with their own cameras as and when they want to and ask them to send their video to you.

Clearly designate a person (or people)

Whatever the reason you’re doing your video this way clearly designate the one person you’ve chosen to record your wedding. Make sure they know you’re relying on them to film it but make it very clear that you’re not expecting a cinematic result. Make them feel special – it will mean more to you that the person has done it for you rather than the end result.

Here are my tips for the amateur wedding videographer:

Use Whatever Camera You Can Get

Whatever camera you’ve got – use it. But whatever it is, make sure the battery has enough charge to get what you want. And, if it’s done on a mobile phone, please turn it on its side, so it’s a widescreen.

Use a Tripod

And whatever camera you do use, please use a tripod whenever you can. Don’t move about any more than you have to. Try and plan where you have to be and stay there.

Move Slowly

If you do have to move, move slowly, move smoothly – try and make it feel that your movement is part of the shot.

Speak to Your Photographer

Most people always have a professional/semi-professional photographer. Speak to that person. Let them know that you’re having your wedding video filmed this way. Ask for their help and support. And let the photographer know that some of the filming will take place when they’re setting up their own shots.

Stay Close Enough to Hear

Hearing the wedding is just as important as the visual shots – it’s part of the atmosphere. So keep as close to the ‘action’ as possible – especially the ceremony and the speeches. Don’t step so far back that you’re zooming in all the time – especially if this may mean the image and/or so the happy couple are too small in the screen. But also make sure the videographer’s not crowding out the couple – getting in the way on the first kiss or first dance.

Keep Recording

Whatever you do, when you start recording, don’t be too quick to stop – again, especially the ceremony and the speeches. Make sure you record everything and a bit more – sometimes there are some real moments to savour when the pressure’s off.

Make Editing Easy

If everything has been recorded, plus a bit more, then the editing is made much easier. You can then make a choice what you can leave out – not the videographer. If you haven’t got it, you can’t use it.

Just Because

Photographs are great records of your wedding. But a video, especially the voices and the noise, are great records too – they’re the atmosphere of your special day. Even if the videographer is pointing at something specific – someone may say something, off camera, but still recorded. These moments are priceless. They’ll be things the videographer sees and records that you wouldn’t have known happened.

People say and do lovely things at weddings. People say funny things, not just in their speeches. Give yourself as much chance as possible to have these things as a record of the special day – they’re priceless and didn’t cost you anything to have.

You may want to read my: SIMPLE TIPS FOR BETTER VIDEOS

Trevor Cottam
Keystone Digital
Video Production, Photography and Digital Marketing

Keystone: Wedding Videos


Videos are Good for Your Website

9 May

Website Videos

You have a website – make the most of it by including videos in it. Think about it. If you were going to advertise in a full colour magazine or on TV, you’d be silly to place a text only advert. Everything that people see your website on, also plays videos. All websites host videos. So, utilise the potential of your website and videos – don’t show a text only advert.

Your website, as your shop window, needs to grab visitor’s attention, very quickly. Your site needs make visitors realise that they have found the right place, hold them there and make them want to come in and look around further or contact you. Otherwise, with just one click, they’re off, looking somewhere else – you’ve lost them. You also want to make them want to come back for more.

Videos are a great way to fully engage visitors on your website – videos even play a significant part in helping them find you in the first place.

The majority of website visitors don’t read through your text, they scan it first. They need you to grab their attention. It is widely reported that only 20% of people visiting websites will read the whole of the text they’re presented with on a website. But 80% of people will watch a whole video.

So as an initial attention grabber, videos are absolutely great. Then, dependant on the video, you can give out and convey so much more than writing about it and, by keeping it short, sharp and to the point, give your website visitors just what they came to your website looking for.

Videos, especially on YouTube, also help people find your website in the first place. Videos are searchable by the top search engines like Google – made better with good video titles, descriptions and tags on your video. And YouTube is at the top of Google’s list – Google owns YouTube, so it looks after its own.

Videos are also good for your SEO. People watching videos on your website stay on your website for longer. So, this helps your website rank higher on Google as the duration of website visit and bounce rate (bounce is when people click onto your website and then immediately click off it) are measured by Google as part of their ranking criteria on their search engine. So, a video increases the duration of visitors to your website and reduces the bounce rate – both great for SEO.

Your videos can also then be uploaded to different social media platform channels such YouTube, Vimeo, Facebook, Google+ etc,. Plus your videos can then form the basis of your social media posting.

You can use videos to:

  • Show visitors the people in your company – website visitors see people not just written words
  • Present a product – see your products in their full glory
  • Show people how a product or service works
  • Enforce your brand – enhanced with good graphics and captions
  • Show clients, customers and users giving their real testimonies – show you care about your customers
  • Demonstrate a manufacturing process
  • Show off an event you’ve organised
  • Communicate key messages to staff and stakeholders

Let’s face it. Videos can be seen anywhere – mobile phones, tablets, laptops, PCs, TVs, etc,. So apart from being on your website, they can become part of your sales and marketing arsenal – shown, shared and seen wherever your customers are and wherever your sales team go. So, enhance your brand and endorse your corporate identity by showing your video in your reception area, at staff briefings and meetings, at exhibitions and conferences, an integral part of a presentation, shown in your email marketing campaigns – there are endless options.

Videos don’t need to cost the earth. OK, if you want the works, you can have it – motion graphics, full lighting, animation, voice-over, soundtrack etc – although I think you’ll be amazed at how even these can be achieved without costing the earth. But any video, any ‘reasonable’ video, is good for your website and good for your website visitors, stakeholders, potential and existing customers.

Keystone Digital: video production, photography and digital marketing


Original post on: Keystone: Video Production, Photography & Digital Marketing http://www.keystone-digital.co.uk

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